Update December 4th, 2018: Intelligent Review Routing now includes real-time alerts for new Google reviews, updated Google reviews including detail on the changes, and deep-dive reporting. Learn more here!
Update November 14th, 2017: Intelligent Review Routing now includes the fastest way to boost your reviews on Facebook, too! Learn more here!
Original Post May 31, 2017: We are proud to announce our new Intelligent Review Routing feature. Our 200+ trial clients saw an overall 23% increase in their Google My Business reviews over their first four weeks using this feature. An increase of 2,156 new GMB reviews in one month over the number it took them years to acquire before adopting this feature.
Measured by number of review requests, we are seeing an average of 13 new Google My Business reviews for every 100 review requests you send!
And it is simple to activate and easy to use. Nothing changes in the way you checkin and request reviews. The GMB review process follows Google’s own directions to set up. And you continue to get Nearby Now reviews, as well — at a little over half the industry-leading 40% rate you would expect if you weren’t using this great feature to boost your Google reviews.
How does it work?
Checkin and request a review exactly the way you do now.
When your customer clicks to provide a review, our proprietary algorithm kicks in to analyze whether the potential reviewer would be highly likely to respond in Google My Business or not. If yes, we will send them straight to the Google review form for your own business — no additional questions, no additional clicks, no additional delays, no additional reasons to drop out.
If no, we’ll send them to the normal Nearby Now review process you know and love — where they can choose from the options you already have setup.
Turn it on today!
Here’s how to take advantage:
- Sign up, or upgrade your account, to an SEO Master subscription.
- Go to COMPANY > Account Settings > Survey
-
- Check to see whether the Google My Business logo is already displayed under External Review Sites.
-
- If it is, then Google My Business is already setup as a third party review site and you can skip to step 2D to verify that it is setup properly.
- If it isn’t, please proceed with step 2B to setup Google My Business as a third party review site.
-
- click +Add Review Site to load the Add a New Review Site dialog
- click the Review Site dropdown menu and choose Google
- Enter a properly formatted Google review URL into the box labeled Your Company’s Url at Site. Enter the same URL in the box labeled Your Company’s Mobile Url at Site.
-
- To create a properly formatted Google review URL, please follow these instructions from Google. (use the Create a link using the PlaceID Lookup Tool option)
- Please note: A properly formatted review Google review URL will look like the following URL with your own Place ID in place of the text
<place_id>:https://search.google.com/local/writereview?placeid=<place_id>
-
- Click Save Review Site
- Check to see whether the Google My Business logo is already displayed under External Review Sites.
-
- make sure you turn on Intelligent Review Routing by choosing an option at the bottom of your Review Settings under Intelligent Review Routing.
- Maximize Google My Business Review Opportunities will give you the most possible Google My Business reviews — but will have a greater impact on your Nearby Now review count.
- Maximize Google My Business Review Conversions will give you a big boost in Google My Business reviews while minimizing the impact on your Nearby Now reviews.
- If you would like to enable real-time email alerts for new and updated Google My Business reviews, please follow the directions on this blog post to enable that feature.
You will also get all the other benefits of SEO Master membership including video checkins, configurable review survey questions, Zapier integration, and more. Checkout our blog post to learn more.
