New reviews
| # of reviews overall | 200+ |
Google search result summary
| New #1’s | 279 |
| New top 3’s | 523 |
| New top 10’s | 747 |
| New top 50’s | 989 |
Search Positioning examples
| Keywords | Position |
| ac birmingham al | 1 |
| ac repair pelham al | 1 |
| ac tuneup birmingham al | 1 |
| air conditioning vestavia hills al | 1 |
| forced air helena al | 1 |
| furnace repair hoover al | 1 |
| gas furnace bessemer al | 1 |
| gas furnace repair helena al | 1 |
| heat hoover al | 1 |
| heating service alabaster al | 1 |
| heating service calera al | 1 |
| hvac pelham al | 1 |
Of the limited keyword terms reported on Freedom has generated almost 750 new top 10 positions on Google including those in the table. A more extensive search would yield many, many additional.
A year ago Freedom had a total of approximately 6 reviews primarily on Merchantcircle. While MC is an important review site for service contractors, Freedom realized they needed exposure on the other major sites. They’ve now got many reviews on Google, Yelp and Yahoo in addition to the almost 200 on the NearbyNow platform.
Shows a first position natural search ranking on Google for the keyword “ac tuneup birmingham al”. Not only is this a #1 ranking, but Freedom benefits further because the listing also has review stars next to it – along with the rating and number of reviews. Google’s recent research demonstrates that listings with the added review stars receive 25% more click-throughs.
Demonstrates a first position natural search ranking on Google for the very impressive keyword “hvac reviews Birmingham al”. The result demonstrates how powerful these review pages become – this page is beating out the equivalent content of review sites themselves – Angieslist, BBB and Yelp are all positioned lower in the results. Additionally, the NearbyNow method (dynamic insertion of 3rd party verified content) is the only legitimate way to showcase reviews on their company website.
Background
Freedom Heating and Air serving the Birmingham AL metro area. http://www.freedomhvacal.com/
The problem
Freedom HVAC created separate Google Places profiles for every city in their service area. There are two main problems with this. For one, it’s against Google’s guidelines. Google explicitly states:
“Businesses that operate in a service area, as opposed to a single location, should not create a listing for every city they service.”
The multiple profiles were also confusing Google because Freedom HVAC was listing their business under an inconsistent name, address and phone number. Google can only categorize a single business under one location, and Freedom HVAC was listing their business all over the place.
Up until that point, Freedom HVAC also wasn’t doing anything to address the other two major criteria for local search results. They had no way of generating dynamic, keyword-optimized content on their website and they didn’t have a system in place to actively generate more reviews across the web.
With a website that wasn’t seeing much action and all of their attempts to attract more search engine traffic proving fruitless, Freedom HVAC stuck with the traditional forms of marketing: a call center, direct mail and the Yellow Pages. This was costing the business 8-12% of their monthly sales. That’s when they contacted Nearby Now.
The solution
The NearbyNow.co platform is designed specifically to meet the criteria search engines look for when ranking local search results while building buyer confidence and credibility for its clients along the way.
Using a Foursquare-like check-in process, the NearbyNow.co app gave Freedom HVAC’s technicians the ability to check-in at the homes they are servicing. Along with the check-in, the technicians can add detailed and keyword-optimized information about the service call (“air conditioner repair” or “annual preventive maintenance,” for example). Freedom HVAC already had city-specific pages on its website, but with NearbyNow.co those pages are now able to pull the keyword-rich details of each check-in and dynamically add it to the corresponding page. This enables Freedom HVAC to have a web page for each of its service area cities that is consistently updated with relevant information about the types of services the business offers.
NearbyNow.co also gave Freedom HVAC a way to actively generate reviews from its customers. The business’ technicians can use the same app to enter the customer’s email address and send out a request for a review while still in the home. This review request page includes direct links to Freedom HVAC’s profiles on various review sites across the web, as well as a form to submit a review to Nearby Now’s own consumer-facing review site.
NearbyNow.co combines its check-in and review-generating capabilities to produce a dynamically-updated service map on Freedom HVAC’s website. By adding pins on the map for each check-in and/or review, this gives the business’ website visitors a user-friendly way to see exactly where Freedom HVAC has provided service and browse real reviews from people in their own neighborhood.
The results – 90 Days
By using Nearby Now, Freedom HVAC was able to dramatically increase its website traffic and leads online. Google loves the dynamic, relevant content on their site, and they return often because of it. Their natural search engine rankings on Google have jumped remarkably. Within 90 days of implementation and adoption, they’ve added over 250 top 10 natural search rankings for highly relevant keyword combinations – here’s a snapshot of the improvements and a few keyword examples:
Freedom HVAC – improvements
| New #1 Google Rankings | 85 |
| New top 3 Google Rankings | 153 |
| New top 10 Google Rankings | 257 |
| Keywords | Rank |
| ac estimate bluff park al | 1 |
| ac quote birmingham al | 1 |
| ac tuneup pelham al | 1 |
| air conditioning forestdale al | 1 |
The results – 180 Days+
By using Nearby Now, Freedom HVAC was able to dramatically increase its website traffic and leads online. Google loves the dynamic, relevant content on their site, and they return often because of it. Their natural search engine rankings on Google have jumped remarkably. Within 90 days of implementation and adoption, they’ve added over 250 top 10 natural search rankings for highly relevant keyword combinations – here’s a snapshot of the improvements and a few keyword examples:
Overall Freedom results
New reviews
| # of reviews overall | 200+ |
Google Search result summary
| New #1’s | 279 |
| New Top 3’s | 523 |
| New Top 10’s | 747 |
| New Top 50’s | 989 |
Search Positioning examples
| Keywords | Position |
| ac birmingham al | 1 |
| ac repair pelham al | 1 |
| ac tuneup birmingham al | 1 |
| air conditioning vestavia hills al | 1 |
| forced air helena al | 1 |
| furnace repair hoover al | 1 |
| gas furnace bessemer al | 1 |
| gas furnace repair helena al | 1 |
| heat hoover al | 1 |
| heating service alabaster al | 1 |
| heating service calera al | 1 |
| hvac pelham al | 1 |
These improved rankings are translating into real business. Instead of 50 visitors per month, the business is now getting 50 visits per day to their site. Their phone call volume has increased also.
Of all the additional calls they receive daily, 35-40% are from first-time customers.
NearbyNow.co also helped Freedom HVAC build trust in the eyes of prospective customers by improving their reviews across the web. Anyone who reads Freedom HVAC’s reviews on sites like Google Places, or NearbyNow.co reviews on the business’ own website, are converting much better because they can read the reliable reviews from people in their area.
After seeing such great results, Freedom HVAC has lowered its marketing cost from 8-10% to 2% of sales since using NearbyNow.co. People are finding Freedom HVAC’s site more readily and the business is seizing much of the opportunities online that they once missed.
