72 Degrees Heating and Air Conditioning

New reviews

# of reviews overall 150+

Google search result summary

New #1’s 23
New top 3’s 93
New top 10’s 318
New top 50’s 545

Search Positioning examples

Keywords Position
ac apex nc 1
ac estimate apex nc 1
ac repair apex nc 1
air conditioner apex nc 1
ac carrboro nc 2
forced air cary nc 2
gas furnace chapel hill nc 2
ac tuneup garner nc 3
air conditioner pittsboro nc 3
air conditioning holly springs nc 3
heating fuquay varina nc 3
heating service lillington nc 3

Of the limited keyword terms reported on 72 degrees has earned over 300
new top 10 positions on Google including those in the table.
A more extensive search would yield many, many additional.

Shows the power of the review requesting platform – 72 degrees has generated 142 reviews directly to the built-in form, this doesn’t include the many additional reviews they received directly to their business profiles pages on Angieslist, Google, Yelp, etc.

Demonstrates a first position natural search ranking on Google for the keyword “air conditioning holly springs nc”. What’s particularly valuable is that 72 degrees does not have a physical address in Holly Springs – but because of the quantity and quality of dynamic, keyword relevant content, they are rewarded with this top ranking.

Demonstrates a first position natural search ranking on Google for the keyword “furnace repair apex nc”. Not only is this a #1 ranking, but 72 degrees benefits further by virtue of having the review stars next to their listing – along with the rating and number of reviews. Google’s own research demonstrates that listings with the added review stars receive 25% more click-through.


72 Degrees Heating and Air Conditioning serving the Raleigh, NC metro area. http://www.cleanairnc.com/

The problem

72 Degrees knew the internet was capable of helping their business but hadn’t found a solution that generated a noticeable impact. They had tried many other specific SEO solutions to no real results and were skeptical of something that wasn’t even an SEO solution helping.

The solution

They liked the idea of increasing the number of reviews they generated from work, after all, they take pride in their work and make sure every possible customer is satisfied. So the NearbyNow solution of summarizing every job and requesting reviews from customers was a natural fit. 72 Degrees also implemented the service technician profile pages which allow them to send customers an appointment confirmation with a link to the page detailing the qualifications, job history and reviews of the technician coming to do the work.

The results

The results speak for themselves – 72 Degrees is so happy with the results, they are spreading the word to other contractors to tell them how this solution can help build online presence and trust.
This program has also yielded new citations and inbound links to their website – in fact they’ve added 14 new links without doing any targeted effort to that end.

And the most important number – the number of new reviews exceeds 150 when both the NearbyNow platform and external review sites are counted. 72 Degrees is more visible and able to develop immediate trust when prospects find them. This translates to more opportunities.

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