New reviews
| # of reviews overall | 180+ |
Google search result summary
| New #1’s | 103 |
| New top 3’s | 205 |
| New top 10’s | 606 |
| New top 50’s | 729 |
Search Positioning examples
| Keywords | Position |
| ac deatsville al | 1 |
| ac tuneup selma al | 1 |
| air conditioning millbrook al | 1 |
| air conditioning selma al | 1 |
| forced air prattville al | 1 |
| furnace repair prattville al | 1 |
| heating repair wetumpka al | 1 |
| heating service autaugaville al | 1 |
| hvac millbrook al | 1 |
| ac repair prattville al | 2 |
| heating selma al | 2 |
| air conditioner montgomery al | 2 |
A year ago Airnow had a total of approximately 20 reviews spread across the major review sites. Since then they’ve added over 180 to that total – bringing them to over 200; a dominant position in their market area.
A year ago Airnow had a total of approximately 20 reviews spread across the major review sites. Since then they’ve added over 180 to that total – bringing them to over 200; a dominant position in their market area.
Shows a first position natural search ranking on Google for the keyword “air conditioning montgomery al”. Not only is this a #1 ranking, but AirNow benefits further because the listing also has review stars next to it – along with the rating and number of reviews. Google’s recent research demonstrates that listings with the added review stars receive 25% more click-throughs. Additionally, this result yields value for Airnow because AirNow does not have a physical address in Montgomery (which is the major city in the area) – but because of the quantity and quality of dynamic, keyword relevant content, they are rewarded with this top ranking.
Demonstrates a first position natural search ranking on Google for the very general keyword “heat titus al”. The result shows there are over 6 million pages with content related to that phrase, but this page is ranked first.
Background
AirNow HVAC serving the Montgomery AL metro area. http://www.airnowhvac.com/
The problem
“We’re supposed to have one”… That was the answer to our question on “Why do you have a website”. As we continued to understand the history of AirNow we realized very quickly that the web (and specifically the website) had not been priorities in the past. The website was essentially a big Yellow Page ad – nothing specific just – here we are and here’s our number. Another item we uncovered was that nothing was being tracked. The traffic was so minimal that no one paid attention and the calls or leads generated were not internally tracked at all.
The solution
AirNow is generally a thought leader among their HVAC peers – and listen closely to what others are doing successfully. They were referred to the NearbyNow solution of summarizing every job and requesting reviews from customers and felt it was a great idea.
The results
The results are truly impressive – AirNow is very happy with the results and are using their evangelist role in the industry to tell other contractors how this solution can help build online presence and trust.
Because of the social media involvement, this program has yielded new citations and inbound links to their website – in fact they’ve added 35 new links without doing any targeted effort to that end.
And the most important number – the number of overall reviews now exceeds 200 when both the NearbyNow platform and external review sites are counted. This translates to more opportunities as AirNow is not only more visible but able to develop immediate trust when prospects find them.
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